Every engagement at the 60-person supply-chain consultancy came through the two founding partners' network.
That network had built the business, and the partners wanted a second source of first meetings before their own capacity set the ceiling. The task was to reach relevant operations directors beyond those existing relationships and establish an approach the consultancy could continue using after the initial outbound work was complete.
We approached operations directors at manufacturers, opening on a named, dated detail from each company's own announcements. That gave the consultancy a specific reason to start the conversation and a relevant business context for its expertise. We then built the research and drafting system into the consultancy's own stack. The team could keep running the approach after the pilot, with the underlying capability staying inside the business that would use it.
The illustrative opener below shows how we'd bring this approach into a buyer's inbox.
Your next buyers, found and brought into conversation through cold email.
Put the systems behind our outbound to work inside your business.
Subject: your second site
Hi Sofia,
You announced the second site near Eindhoven in March. A plant that size usually doubles the planning work months before it makes anything.
We design supply chains for manufacturers opening new capacity, mostly the first six months of it.
Worth a short call while the schedule is still being set?
The results from the engagement, ready to put beside the work that produced them.
19 first meetings in 12 weeks
4 proposals issued
1 framework agreement signed
We asked for meetings and got a system we still run every week. That turned out to be worth more than the meetings.
A paid pilot, sized on one call. Enough room to test your market and give you a decision worth making.
We agree the scope and deliverables with you before we start. Then we do the work, show you what it produced and decide together what deserves a bigger run.
Our commitment: if we miss what we agreed, the run continues free until it is delivered.
The guarantee covers the work and deliverables named in our agreement. Your team owns sales follow-up and closing; revenue sits outside this commitment.
Came here from an email? Reply to it and we can start there.