The terms, in the same plain English as everything else.
Services are agreed per written proposal, and the proposal is the agreement.
Last updated 2 September 2026
What we agree and where
Every engagement runs on a written proposal. The proposal names the market, the deliverables, the volume, the timeframe, and what counts as done. Anything outside the proposal is not implied by it, and changes are agreed in writing before they happen.
The guarantee
If we miss what we agreed, the run continues free until it is delivered. It covers the work and the deliverables we named, not your revenue, and it is written down before anything starts. Where an outcome credit is agreed, it is capped, applies per deal, and is written into the proposal before work begins.
What you own
Lists, domains, mailboxes, the copy produced for you, and every conversation are yours. Systems built for you under the AI systems service are handed over with their source and documentation. If we part ways, the assets stay with you.
What you're responsible for
Approving the target market and the copy, following up on the replies we hand over, and telling us who not to contact. We do not close sales on your behalf, and the relationship with your prospect is yours from the first reply.
Confidentiality
Client data, lists and results are confidential in both directions. We name a client publicly only with written permission, which is why some of the work on this site appears without a name.
Payment and ending an engagement
As set out in the proposal. Either side may end an engagement in writing. Work already delivered is payable, and work not yet started is not.
Governing law
These terms and any engagement under them are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.
Who you're contracting with
E&V Media Ltd, trading as ColdCadence, 128 City Road, London EC1V 2NX, United Kingdom. Questions about any of this go to gabe@coldcadence.com.