ColdCadence Book an intro call

Four markets. Plenty of doors to open.

Your buyer has a business to run. We find the reason your offer deserves a place in their day.

Book an intro call

Find your way into the market

Recruitment buyers need roles filled. SaaS buyers need a problem solved. We build the approach around what matters to the person receiving it.

Recruitment and staffing

Win roles while your consultants fill them.

Your consultants are busy filling roles. Your next clients still need finding. We run cold email and LinkedIn outreach to companies hiring the people you place, opening on the vacancy and writing to the manager who owns it. You get a live conversation your consultant can take straight into a useful discussion. Business development keeps moving through the busy weeks, with your specialisms shaping who we approach and what we say.

Usually starts with Outbound lead generation

  • A busy delivery month pushes new business aside, and the gap shows up a month later.
  • By the time an obvious vacancy reaches your desk, four agencies have already called.
  • Hiring managers need help with the role in front of them, so your first email has to get there quickly.

B2B SaaS

Give your sales team more to close.

Your product is ready for more customers. Give your sales team a way to find them. We build your target market from the accounts that already renew, research the right buyers and start conversations your reps can develop. A first sales hire brings 35 to 45 thousand pounds in salary and six months of ramp decisions; outbound gives you evidence to make that hire count. Your next quarter starts with the buyers you reach today.

Usually starts with Outbound lead generation

  • Inbound has flattened and your reps need another source of conversations.
  • The founder still carries the sales pitch while the business needs them elsewhere.
  • Demo requests keep the diary busy, but too few come from companies you'd choose to sell to.

Agencies and consultancies

Keep winning while you keep delivering.

Referrals are a fine way to grow. A reliable outbound operation gives you another. We start conversations with the companies you want on your client list, even when everyone senior is deep in delivery. Your positioning shapes the approach, and we handle the work through to the qualified reply. If you're delivering outbound for a client, we can do it white-label under your brand, with reporting ready for you to share.

Usually starts with Outbound lead generation

  • Two referral sources go quiet in the same quarter and new business suddenly becomes urgent.
  • Prospecting changes hands every few months because it belongs to whoever has time.
  • Paid leads cost more while the projects they bring stay the same size.

Professional and IT services

Trust starts with a useful conversation.

You sell expertise people need to trust. The first conversation should show them why. We find the companies that fit your practice and approach the person responsible for the problem you solve, with something useful to say about their business. For managed IT firms, consultancies and professional practices, that creates a way to grow beyond the founder's network. Your team brings the expertise; we give more of the right buyers a reason to hear it.

Usually starts with Outbound lead generation

  • The founder's diary is full of delivery, leaving little room to create the next opportunity.
  • Competitors repeat the same four promises, and buyers struggle to see the difference.
  • A quiet month of prospecting becomes a pipeline gap two quarters later.
See what we've run

What the work looks like everywhere

Four things stay true whichever market you are in, because they describe how the work is built.

  • Know who you're talking to.

    We understand the buyers in your market and write campaigns around the problems your offer solves.

  • Give it a fresh pair of eyes.

    You approve the campaign before it sends. We keep the facts grounded and use the replies to sharpen the next approach.

  • We look after the sending.

    We prepare and monitor your sending domains and mailboxes, manage the daily volume and pick up problems as they appear.

  • Bring you the interested buyers.

    A person answers positive replies within thirty minutes during UK working hours. We bring you qualified conversations with the context to carry on.

How working with us starts.

A paid pilot, sized on one call. Enough room to test your market and give you a decision worth making.

We agree the scope and deliverables with you before we start. Then we do the work, show you what it produced and decide together what deserves a bigger run.

Our commitment: if we miss what we agreed, the run continues free until it is delivered.

The guarantee covers the work and deliverables named in our agreement. Your team owns sales follow-up and closing; revenue sits outside this commitment.

Book an intro call

Came here from an email? Reply to it and we can start there.

We take care of the whole run

  • The right market and verified buyers to approach
  • Market research that gives your approach substance
  • Campaign copy written for your market and approved by you
  • Your sending setup, prepared and looked after daily
  • Positive replies answered by a person within thirty minutes during UK working hours
  • One-page weekly reporting with the next move clear