Inbound had carried the revenue-intelligence platform to Series A, then flattened.
Two account executives were fitting prospecting between demos while the board wanted a repeatable outbound operation before approving the next hire. The team needed another source of qualified conversations and a clear way to pick them up. This engagement brought outbound and HubSpot together around that problem, giving the sales team a practical route from reply to opportunity.
We rebuilt the target market around customers that had renewed twice, using those accounts to focus the search for similar buyers. Research into funding events and leadership changes helped give each approach a timely reason. We then connected the replies to HubSpot, so every interested buyer reached an owner with a same-day task. The work covered both starting the conversation and making it easy for the account executives to continue it.
The illustrative opener below shows how we'd bring this approach into a buyer's inbox.
Your next buyers, found and brought into conversation through cold email.
Give every interested buyer an owner, a next step and a place in your pipeline.
Subject: after the raise
Hi Ruth,
You raised in June and have three more account executives starting. Forecasts usually stop holding somewhere around the sixth rep, when everyone is tracking pipeline their own way.
We give sales leaders one view of what is actually moving, without rebuilding the CRM around it.
Worth twenty minutes before the new starters arrive?
The results from the engagement, ready to put beside the work that produced them.
41 qualified conversations in the first quarter
12 opportunities created
3 of those reached proposal inside the same quarter
The research is the part I'd struggle to hire for. Our reps open a reply and the context is already sitting there.
A paid pilot, sized on one call. Enough room to test your market and give you a decision worth making.
We agree the scope and deliverables with you before we start. Then we do the work, show you what it produced and decide together what deserves a bigger run.
Our commitment: if we miss what we agreed, the run continues free until it is delivered.
The guarantee covers the work and deliverables named in our agreement. Your team owns sales follow-up and closing; revenue sits outside this commitment.
Came here from an email? Reply to it and we can start there.